5 ways to guide clients on ESG and impact investing

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Environmental, social and governance (ESG) investing has boomed in popularity over the past few years as clients seek to align their investments with their values and promote positive change in the world. But more recently, ESG investing hit a serious roadblock, facing political backlash and even laws banning state officials from investing public funds based on the criteria. 

The tides turned quickly. As recently as 2018, BlackRock CEO Larry Fink highlighted the importance of socially conscious investing in his annual letter to other CEOs. "Society is demanding that companies, both public and private, serve a social purpose," Fink wrote. "To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society."

His statement led investments to flood into ESG funds, which promised to funnel the cash toward corporations that benefited — or at least didn't harm — the planet and humanity. 

Read more: 3 reasons ESG is still crucial to wealth management

Only a few years later, ESG investments became a political hot topic, with many investors pulling money out after right-wing politicians denounced the funds. Still, many ESG investments have remained highly profitable. Over the past decade, the top 20 sustainable funds have garnered an average yearly return of 13.57%, according to Morningstar Direct. In the past 12 months, their average gain was 18.29%.

"It's a fallacy that sustainable investing underperforms," Peter Krull, director of sustainable investments at Earth Equity Advisors, recently told Financial Planning's Nathan Place. "The reality is that any quality sustainable fund is going to be competitive with any traditional benchmark."

For financial advisors, one way to shore up authority when advising clients on socially responsible investing (SRI) is by becoming a chartered SRI counselor (CSRIC). This designation is overseen by the College for Financial Planning (a Kaplan company) and developed in partnership with US SIF, The Forum for Sustainable and Responsible Investment. CSRIC trains financial advisors to advise clients on socially responsible and impact investing, according to Jennifer Coombs, who created the original course for Kaplan and has instructed for it and updated the curriculum several times over the years. 

Read more: Can ESG come back from the dead? 

Many who earn their CSRIC designation are already experienced financial advisors and certified financial planners but want to learn more about sustainable investing or ESG, Coombs said, adding that the CFP curriculum does not tend to have much information on climate and environmental concerns. 

"I would love it if the CFP actually incorporated some of the climate considerations in insurance — that's a huge one that I wish would get brought up more often," she said. 

As of December 2023, 1,315 students had enrolled in the program since 2018, and 1,055 of them graduated with the CSRIC. 

"That 300 or so difference is largely from college students (from Georgetown and Denver University primarily) who have taken the CSRIC as an elective," Coombs said in an email to Financial Planning, adding that not all students sit for the final exam. 

What other ways can your firm catch up on the fast-changing world of impact investing? Read more below on the latest strategies, news and methods. 

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SEC climate rule faces lawsuits

Nearly two years after proposing it, the SEC approved its long-awaited climate rule in March.  The final rule removed a number of provisions from the original proposal in response to industry pressure, removing the requirement to report on so-called Scope 3 emissions from suppliers, vendors and customers, and adding a materiality requirement that would mean reporting on only what a company believed would affect its profits. However, even with the looser requirements, the rule has been facing an onslaught of lawsuits. 

"The SEC tried to impose billions in compliance costs on America's publicly traded companies," Devin Watkins, an attorney with the Competitive Enterprise Institute, said in a statement. "The commission did so to advance its own political agenda about one of the most hotly debated political topics today: the effects of climate change on our lives. This is, unambiguously, a major question that can only be decided by Congress."

Read more: Court stays SEC climate rule
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Top ESG funds, amid turmoil

After investors poured $649 billion into ESG-focused ETFs in 2021, ESG investments have had a tumultuous few years, in part due to political backlash.

Former president Donald Trump called ESG funds "radical-left garbage" and Florida Gov. Ron DeSantis signed a law banning state officials from investing public funds based on ESG criteria.

These political events took a heavy financial toll. In 2023, investors pulled $13 billion out of U.S. sustainable funds, according to Morningstar. Only 48 new ESG-labeled ETFs were introduced in the Americas — down from 104 in 2022 — and 36 were liquidated.

Read more: The top 20 ESG funds of the decade 
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CSRIC designation helps advisors guide clients on SRI

For clients looking to invest their money in ways that foster a positive change, advisors may want to become chartered socially responsible investing counselors (CSRIC). The CSRIC professional designation first launched in October 2018 and is one of the younger certifications in the industry, but it boasts an enthusiastic fan base among its growing pool of designation holders and has become a prominent way for advisors to show expertise in sustainability. 

Financial advisor David Tenerelli believes that money on its own doesn't have values, but how it's used is what "imbues it with values," he said in an interview with Financial Planning. He reviewed his own investing and found he was contributing to an image of the world he didn't like, leading him to become a CSRIC. 

"I was asking myself, 'Can I invest in a way that respects planetary boundaries, that centers reciprocity, regeneration, that prioritizes community wealth … could maybe even depolarize public discourse?'" Click below for more of his thoughts. 

Read more: Meet the CSRIC, a tool to aid clients with sustainable investing 
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Flipping the script on ESG conversations

Christopher Knapp, managing director and principal at Robertson Stephens, understands that there is plenty of discussion around the merits of ESG, its origins, the social implications and the political climate surrounding it, but advisors don't need to fear the three letters that have created controversy in the investing space all year long.

Knapp believes that sustainable and green investing are fiduciary issues, not political issues. Because of that, he champions the idea of advisors flipping the script and approaching ESG conversations by grounding them in problem solving and real-life impacts.

"If you go into a room of people and start talking about going green or going sustainable, too often what you're going to see is people will tune you out, thinking that you're trying to make some sort of political assessment, or telling them how they're supposed to live," Knapp said in a recent conversation on the FP podcast. "Climate is not a political issue. It's a fiduciary issue. It's devastatingly real in terms of its economic and personal impact."

Read more: How to have more impactful ESG conversations with clients 
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The rise of impact investing

Globally, there was $636 billion invested in impact assets in 2020, up from $505 billion the previous year, according to a report by the International Finance Corporation, part of the World Bank. The growth was mainly due to increased awareness of climate change and social challenges during the COVID-19 pandemic, the report said. 

Andres Vinelli, the chief economist at the CFA Institute, said there's a market for investors who want their money to stay within given communities. "That can be an important role for funds and investments that make sure that the money stays and it's engaging in productive capacity in a certain region," he said. 

But measuring the impact of impact investing is a challenge. There are no standard parameters to assure investors that their investments are actually doing what they're intended to. Impact measurement takes longer than evaluating an investment's financial gain; it also involves tracking jobs created, business growth and diversity, for example. A Statista survey found that 48% of the respondents saw the creation of rigorous and reliable impact benchmarks as a challenge.

Read more:  "Anticapitalist" wealth management and community investing: a growing niche market for investors 
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